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Yum China Unveils "RGM 3.0" Strategy and Three-Year Financial Outlook at 2025 Investor Day

Yum China Holdings, Inc. (YUMC) | November 17, 2025

By Tina Carter

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Yum China revealed its strategic plan, RGM 3.0, at the 2025 Investor Day in Shenzhen, China.

The company aims to reach ambitious targets, including operating profit, diluted EPS, and free cash flow per share growth.

Yum China plans to accelerate store expansion and diversify its operations to enhance profitability.

Network Expansion

Yum China targets to reach 20,000 stores by 2026 and over 30,000 stores by 2030 through innovative store formats and a mix of equity and franchise stores.

Resilience and Growth

The RGM 3.0 strategy focuses on resilience, growth, and moat, powered by innovation and operational efficiency.

Capital Return Commitment

Yum China is committed to returning approximately 100% of free cash flow after dividend payments to non-controlling interests of subsidiaries from 2027.

KFC Growth Strategy

KFC aims to surpass RMB 10 billion in operating profit by 2028 through store expansion, flexible formats, and new customer segments.

Pizza Hut Transformation

Pizza Hut plans to double operating profit by 2029, with a focus on menu innovation, store expansion, and penetrating more cities.

  • Yum China's strategic initiatives are set to drive sales growth and enhance profitability.
  • The company's commitment to network expansion and operational efficiency positions it for sustainable growth and value creation.

Yum China's vision for RGM 3.0 and the ambitious store expansion plans demonstrate a strong commitment to growth and value creation in the coming years.