Versus Systems Inc. announced a collaboration with LiftMedia LDA. to utilize its interactive engagement tools in Digital Out-of-Home (DOOH) screen environments.
The initiative aims to monetize user interaction, increase audience engagement, and enhance customer participation in the Iberian Peninsula markets.
The collaboration will begin with employing Versus' QR code technology in elevator-based media properties and targeted advertising channels.
Strategic Expansion
Versus aims to expand into the rapidly growing DOOH market in the Iberian Peninsula through this collaboration.
Innovative Engagement
Versus' technology will offer consumers promotional activations, rewards, prizes, digital games, and exclusive branded content for enhanced interaction.
Interactive Advertising Growth
The collaboration with LiftMedia signifies a step forward in interactive entertainment and gamified advertising, propelling Versus Systems as a key innovator in the industry.
- The collaboration with LiftMedia represents a strategic move towards enhancing audience experience and real-time digital engagement in advertising.
- By incorporating Versus' technology into LiftMedia's media properties, the initiative aims to create high-impact digital touchpoints for improved audience engagement.
The partnership between Versus Systems and LiftMedia is set to revolutionize the DOOH market in Spain and Portugal, offering unique interactive experiences to audiences and creating new opportunities for brands and companies to engage with consumers.