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Kevin Guest Returns to USANA Health Sciences as CEO - Leadership Transition Announcement

USANA Health Sciences, Inc. (USNA) | January 8, 2026

By Charlie Brown

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USANA Health Sciences announced the return of Kevin Guest as Chief Executive Officer.

This leadership transition aims to accelerate growth and enhance shareholder value at USANA.

Kevin Guest's extensive experience and prior success at the company signal a strategic move to drive sustainable growth.

The return of Kevin Guest as CEO marks a significant strategic shift towards reinforcing USANA's competitive position and achieving sustainable growth.

Leadership Transition

Kevin Guest returns as CEO, succeeding Jim Brown who stepped down from his position. This move ensures continuity and potentially signifies a shift in the strategic direction of the company.

Company Growth

Under Kevin Guest's previous leadership, USANA achieved record results and global expansion. His reinstatement may indicate a strategy to reignite growth and capitalize on market opportunities.

Strategic Priorities

The Board believes the transition will position USANA to accelerate growth opportunities and strategic priorities. This decision suggests a deliberate effort to refocus on core objectives and improve operational efficiency.

  • The return of Kevin Guest as CEO signals continuity and stability for USANA Health Sciences, reassuring investors and stakeholders of a consistent leadership approach.
  • Guest's past success in expanding USANA's global presence and reinforcing operational excellence bodes well for the company's future growth. His leadership may drive innovation, market expansion, and enhanced shareholder value.
  • The strategic appointment of Kevin Guest indicates a concerted effort to revitalize USANA's business strategy, potentially leading to improved financial performance, heightened market competitiveness, and sustained shareholder returns.

The appointment of Kevin Guest as CEO marks a pivotal moment for USANA Health Sciences, setting the stage for continued success and growth. Guest's return underscores the company's commitment to leadership stability, strategic evolution, and long-term value creation.