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Byrna Appoints Former Nike Global Marketing Leader and Public Safety Technology Leader to Board of Directors

Byrna Technologies Inc. (BYRN) | September 9, 2025

By Julia Hall

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Byrna Technologies Inc. announced the appointments of Adam Roth and TJ Kennedy to its Board of Directors.

Adam Roth is a former Vice President of North America Marketing at Nike, Inc., bringing expertise in global brand building.

TJ Kennedy is a veteran in technology, wireless, and public safety, with experience in leading innovative public safety technology companies.

Appointment of Adam Roth

Adam Roth, former VP at Nike, brings marketing expertise to Byrna's Board of Directors.

Appointment of TJ Kennedy

TJ Kennedy, with leadership in public safety technology, joins Byrna's Board.

Expertise Benefits

The new appointments bring global brand building and public safety technology leadership.

  • The appointments are set to accelerate Byrna's growth in consumer, private security, and law enforcement markets.
  • Byrna aims to enhance its marketing and brand presence with the expertise brought by Roth and Kennedy.

The addition of Adam Roth and TJ Kennedy to Byrna's Board of Directors signifies a strategic move towards expanding in various sectors, leveraging their expertise in global branding and public safety technology.