Reed's, Inc. announced the appointment of Neal Cohane as Chief Operating Officer, effective January 5, 2026. This strategic move aims to enhance operational efficiency and drive long-term value for shareholders.
Neal Cohane's extensive experience in the beverage industry, including leadership roles at major companies like Eastroc Beverages, Rootstock Brands, Inc., and PepsiCo, strengthens Reed's executive team. His return to Reed's signifies a strategic focus on leveraging industry expertise to propel the company's growth trajectory.
Leadership Experience
Neal Cohane brings decades of leadership experience in the beverage industry, with notable roles at Eastroc Beverages and Rootstock Brands, Inc. His proven track record in leading successful initiatives positions him well to drive Reed's operational strategies.
Brand Expansion
During his prior tenure at Reed's, Neal Cohane played a pivotal role in expanding the brand's reach and fostering key relationships. His reappointment as Chief Operating Officer indicates a strategic intent to capitalize on his past achievements to further enhance Reed's brand presence.
Operational Focus
In his new role as Chief Operating Officer, Neal Cohane will oversee sales, marketing, and operations functions, emphasizing the pursuit of new business opportunities and the reinforcement of existing partnerships. His operational focus underscores Reed's commitment to driving revenue growth and operational excellence.
- Neal Cohane's appointment as Chief Operating Officer underscores Reed's strategic emphasis on growth and operational efficiency in the foreseeable future. By leveraging his extensive experience in scaling beverage brands, Reed's aims to fortify its distribution network and bolster market penetration, aligning with its broader expansion goals.
Neal Cohane's appointment as Chief Operating Officer positions Reed's for strategic growth and enhanced operational performance in the coming years, symbolizing a pivotal step towards optimizing the company's operational capabilities and fostering sustainable value creation for stakeholders.