Playtika is reducing its workforce by approximately 15% to reallocate resources for future growth and competitiveness in the mobile games market.
The decision to downsize reflects a shift in strategy towards investing in high potential growth games and optimizing operational efficiency.
Playtika emphasizes the importance of adapting to changes in the industry and reshaping its operating model for sustained success.
Strategic Realignment
Identifying distinct roles for game studios to focus investments on growth, protect leadership positions, and maximize franchise value.
Operational Transformation
Moving towards AI-powered operations, tightening resources in mature areas to support new game development, and enhancing employee compensation and career paths.
Future Objectives
Maintaining leadership in mobile gaming through strategies like smarter LiveOps, robust new games pipeline, DTC platform expansion, AI utilization, and talent retention for high-return opportunities.
- The workforce reduction aligns with Playtika's goal of realigning resources to drive future growth and competitiveness in the mobile games market.
- By streamlining operations and investing in high potential growth areas, Playtika aims to enhance operational efficiency and financial health for sustainable success in the industry.
Playtika's workforce reduction signifies a strategic move towards prioritizing future investments and operational efficiency to lead in the evolving mobile gaming landscape.