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lululemon Announces Updates to Leadership Team

lululemon athletica inc. (LULU) | November 21, 2025

By Ian Walker

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Celeste Burgoyne, President of the Americas and Global Guest Innovation, to Depart lululemon for New Opportunity Outside of the Industry

André Maestrini Named President and Chief Commercial Officer

Consolidation of Regional Leadership at lululemon

Departure of Celeste Burgoyne

Celeste Burgoyne, President of the Americas and Global Guest Innovation, is leaving lululemon for a new opportunity outside of the industry, after joining in 2006.

Appointment of André Maestrini

André Maestrini is appointed as President and Chief Commercial Officer, bringing his experience in global expansion to lead the company's regions and global commercial strategy.

Consolidated Regional Leadership

lululemon has decided to consolidate regional leadership, with Maestrini overseeing all regions, stores, and digital channels globally.

  • Celeste Burgoyne's departure marks a significant change in lululemon's leadership team, requiring a smooth transition for continuity.
  • André Maestrini's appointment reflects the company's strategic vision to enhance global expansion and revenue generation by leveraging his experience.

The updates to lululemon's leadership team indicate a strategic shift towards consolidated regional leadership and a focus on continued market expansion under André Maestrini's guidance.