(DumbMoney)

Explore the latest updates and key analyses on companies, markets, and industry trends.


lululemon Announces Updates to Leadership Team

lululemon athletica inc. (LULU) | November 21, 2025

By Mike Hernandez

image

lululemon announces updates to its leadership team with the departure of Celeste Burgoyne and the appointment of André Maestrini as President and Chief Commercial Officer.

Celeste Burgoyne, President of the Americas and Global Guest Innovation, is leaving the company for a new opportunity outside of the industry after 19 years with lululemon.

André Maestrini, previously Executive Vice President of International, is named as the new President and Chief Commercial Officer, taking on the responsibility of overseeing all of lululemon's regions, stores, and digital channels globally.

Celeste Burgoyne Departure

Celeste Burgoyne, the first President of lululemon, is leaving the company after significantly contributing to its growth and success over the past 19 years.

André Maestrini Appointment

André Maestrini, with extensive experience at adidas and within the international division of lululemon, is appointed as the new President and Chief Commercial Officer to drive global expansion and revenue growth.

Consolidation of Leadership

lululemon is consolidating regional leadership roles with the appointment of André Maestrini to ensure integrated oversight and strategic alignment across all markets.

  • The departure of Celeste Burgoyne marks a significant transition for lululemon's leadership team, requiring a smooth handover and adjustment to a new commercial strategy under André Maestrini's leadership.
  • André Maestrini's appointment signals a shift towards a more centralized approach, aiming to streamline operations, drive global expansion, and enhance revenue generation across all regions and channels.

lululemon's recent leadership updates reflect the company's commitment to driving growth and innovation in the athletic apparel market. The strategic changes aim to leverage the strengths of key executives like André Maestrini to propel lululemon to new heights in the global retail landscape.