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eHealth, Inc. Updates Guidance for Fiscal Year 2025 Following Strong AEP Performance

eHealth, Inc. (EHTH) | December 18, 2025

By Julia Hall

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eHealth, Inc. provided commentary on its Annual Enrollment Period (AEP) performance and updated its guidance ranges for the fiscal year ending December 31, 2025.

The company highlighted its brand strength, telesales organization, and carrier portfolio as key factors behind its successful AEP.

eHealth saw improvements in enrollment volume, the shift towards direct channels, and the impact of AI screeners on marketing yield.

Strong AEP Performance

eHealth delivered outstanding AEP enrollments and revenue within expectations while showcasing profitability and operational agility.

Revenue and Income Revision

Revised guidance for total revenue, GAAP net income (loss), adjusted EBITDA, and operating cash flow for FY 2025.

Positive Net Adjustment Revenue

Expected impact of positive net adjustment revenue on financial outlook for the year.

  • eHealth's focused execution and operational agility were key drivers behind its successful AEP performance.
  • The strategic shift towards more profitable direct channels and the use of AI screeners enhanced marketing efficiency.
  • Expectations of a meaningful year-over-year increase in fourth quarter MA constrained lifetime value (LTV) highlight the positive trend in commissions.

The updated guidance reflects eHealth's strong performance in the AEP and its strategic decisions to drive profitability and operational efficiency.