Church & Dwight Co., Inc. has finalized the sale of its vitamin, minerals, and supplement (VMS) business.
The agreement includes the sale of VitaFusion and L'il Critters brands, trademarks, licenses, and facilities to Piping Rock Health Products, Inc.
The transaction is expected to close by the end of the year, leading to a stronger portfolio for Church & Dwight.
Strategic Review Outcome
Sale of VitaFusion and L'il Critters brands to focus on power brands growth.
Financial Impact
Expected one-time charge of $40-45 million in Q4 2025 due to the transaction.
Portfolio Strengthening
VMS brands represent less than 5% of anticipated 2025 net sales for Church & Dwight.
- The sale of VMS brands allows Church & Dwight to enhance focus on core brands driving market performance.
- Expecting a stronger financial position post-sale with reduced liabilities and increased strategic flexibility.
Church & Dwight's divestiture of VitaFusion and L'il Critters reflects a strategic move towards enhancing growth and market performance of core brands.