(not)DumbMoney

Explore the latest updates and key analyses on companies, markets, and industry trends.



Byrna Announces Preliminary Fiscal Q3 Revenues, Up 35%

Byrna Technologies Inc. (BYRN) | September 4, 2025

By Yara Phillips

image

Byrna Technologies Inc. reported preliminary third-quarter revenues of $28.2 million, showing a 35% increase from the same period in 2024.

The growth was driven by strong dealer and chain store sales, with year-over-year gains in all business segments.

Byrna's expanding retail footprint, international growth, and enhanced brand visibility contributed to this impressive sales increase.

Strong Revenue Growth

Total revenue for Q3 2025 reached $28.2 million, a 35% increase from Q3 2024.

Retail and International Expansion

Expansion in retail locations and international markets played a key role in driving sales growth.

Online Marketing Success

Innovative AI-supported marketing strategies led to a significant increase in web traffic and online conversions.

  • Byrna experienced a substantial spike in sales toward the end of August, driven by enhanced marketing efforts and increased brand exposure.
  • The company's e-commerce platform witnessed a 45% month-over-month increase in average daily sessions, indicating growing consumer interest in Byrna's products.

With a strong performance in Q3 and promising trends in web traffic and online conversions, Byrna is poised for a successful holiday fourth quarter.