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Bread Financial Launches Offering of Depositary Shares Representing Series A Preferred Stock

Bread Financial Holdings, Inc. (BFH) | November 20, 2025

By Rachel Baker

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Bread Financial Holdings, Inc. announced the launch of an underwritten public offering of depositary shares.

Each depositary share represents a 1/40th interest in a share of its Non-Cumulative Perpetual Preferred Stock, Series A.

The company intends to use the proceeds for general corporate purposes, including potential share repurchases.

Offering Details

Depositary Shares represent interests in Series A Preferred Stock with a liquidation preference of $25 per share.

Listing Plan

Plan to list Depositary Shares on The New York Stock Exchange.

Underwriters

Wells Fargo Securities, J.P. Morgan Securities, Morgan Stanley, and RBC Capital Markets are joint bookrunners for the offering.

  • The successful offering can provide Bread Financial with significant capital for corporate operations and potential expansion.
  • Listing on NYSE can enhance the visibility and liquidity of Bread Financial's securities in the market.

Bread Financial's launch of the offering marks a strategic move to raise capital for growth and enhance shareholder value.