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Bath & Body Works Outlines Strategic Transformation for Sustainable Growth and Reports 2025 Third Quarter Results

Bath & Body Works, Inc. (BBWI) | November 20, 2025

By Quinn Adams

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Bath & Body Works announced a comprehensive transformation plan named the Consumer First Formula to drive sustainable growth.

The plan includes four strategic priorities focusing on product innovation, brand revitalization, market expansion, and operational efficiency.

Third-quarter net sales were reported at $1.6 billion, down 1%, with earnings per diluted share of $0.37 and adjusted earnings per diluted share of $0.35.

Consumer First Formula

Comprehensive transformation plan targeting product, brand, and marketplace for sustainable growth.

Strategic Priorities

Focus on creating disruptive products, reigniting the brand, winning in the marketplace, and operating efficiently.

2025 Guidance

Lowered fourth-quarter and full-year guidance due to current business trends and consumer pressures.

Cost Savings Plan

Targeting $250 million in cost savings over two years to fund revenue-generating initiatives.

  • The company's third-quarter results were below expectations, leading to a revised outlook for the year.
  • Despite the challenges, Bath & Body Works is confident in its future and the potential growth opportunities ahead.
  • The strategic transformation plan aims to attract new consumers and drive sustainable long-term growth through focused investments.

While facing challenges in the current business environment, Bath & Body Works remains optimistic about its future growth prospects. The strategic transformation plan and cost savings initiatives are aimed at securing sustainable success in the marketplace.