Zevia PBC announces the appointment of Suzanne Ginestro, Chief Marketing Officer of Califia Farms, to its Board of Directors.
Ginestro's extensive experience in brand building and consumer engagement across the wellness industry will contribute to Zevia's growth strategy.
With a focus on zero sugar, healthy beverages, Zevia aims to leverage Ginestro's expertise to drive innovation and market expansion.
Marketing Expertise
Suzanne Ginestro's 25 years of marketing expertise in premium, better-for-you consumer categories enhances Zevia's strategic positioning.
Brand Building
Ginestro's successful track record in scaling brands and driving expansion in competitive markets will aid Zevia's growth trajectory.
Board Strengthening
The appointment of Ginestro strengthens Zevia's board capabilities and positions the company for long-term success in the health beverage market.
- Suzanne Ginestro's appointment enhances Zevia's board diversity and brings over 25 years of marketing experience in the food and beverage industry.
- Her background in brand building, product strategy, and consumer engagement aligns with Zevia's goal of delivering value to stakeholders and driving business strategies for growth.
Suzanne Ginestro's appointment to Zevia's Board of Directors brings valuable marketing expertise to drive long-term growth. The company's focus on zero sugar, better-for-you beverages aligns with evolving consumer preferences for healthier options. This strategic move reinforces Zevia's commitment to innovation and expanding market presence.