Zeta Global announced an increase in guidance for 2025 and 2026 after acquiring Marigold's enterprise software business.
The acquisition expands Zeta's global presence and enhances its marketing platform capabilities.
The combination of Marigold's technologies with Zeta's AI-driven platform aims to deliver enhanced value to clients.
Acquisition Details
Zeta acquired Marigold's enterprise software business for up to $325 million, further strengthening its offerings.
Revenue Growth
Revised revenue guidance for 2025 and 2026 shows significant year-over-year growth rates, including contributions from Marigold.
Adjusted EBITDA Increase
Adjusted EBITDA guidance for the coming quarters and years reflects positive growth trends for Zeta.
- The acquisition is expected to boost Zeta's presence among Fortune 500 brands and drive subscription revenue streams.
- The combined capabilities of Zeta and Marigold aim to deliver enhanced loyalty, engagement, and personalization solutions to clients.
The acquisition of Marigold's enterprise software business positions Zeta Global for further growth and value creation in the coming years.