Social media following in brand portfolio increased from 5 million to 43 million in the 2nd quarter, which includes the previous announcements of new influencer brands during the current quarter.
The current quarter 2025 revenues of $1.3 million, essentially flat compared with the first quarter 2025, with minimal negative impacts to date from tariffs and current economic headwinds.
Net loss on a GAAP basis was $4.0 million for the current quarter and $6.8 million on a year-to-date basis, inclusive of non-cash charges related to debt refinancing.
Social Media Growth
Social media following expanded significantly from 5 million to 43 million in the 2nd quarter, showcasing strong brand engagement.
Revenue Stability
Q2 2025 revenues remained stable at $1.3 million, indicating resilience amidst economic challenges.
Financial Performance
The company reported a net loss of $4.0 million for the quarter, with year-to-date net loss at $6.8 million due to debt refinancing costs.
EBITDA Improvement
Year-to-Date Adjusted EBITDA for 2025 improved by 38% compared to the same period in 2024, showing progress towards breakeven monthly EBITDA by year-end.
- Xcel Brands experienced substantial growth in social media following, indicating successful brand expansion and increased consumer engagement.
- Stable revenues amid economic challenges demonstrate the company's ability to navigate market uncertainties.
- The reported net loss reflects the impact of non-cash charges related to debt refinancing, influencing the overall financial performance.
- The improvement in Adjusted EBITDA signifies a positive trajectory towards financial stability and profitability by the end of 2025.
Xcel Brands' second quarter 2025 financial results showcase a mix of growth and stability, with noteworthy achievements in social media presence and financial performance despite challenges. The company's focus on brand engagement and improving financial metrics positions it for future success.