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WD-40 Company Announces Divestiture of U.K. Homecare and Cleaning Businesses

WD-40 Company (WDFC) | September 2, 2025

By Ethan Davis

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WD-40 Company sold its homecare and cleaning product businesses in the United Kingdom.

The sale included brands like 1001 and 1001 Carpet Fresh.

The divestiture aims to focus on higher growth opportunities in maintenance products.

Strategic Action

Focus on optimizing the portfolio and resources for higher growth opportunities.

Transaction Details

Sale valued up to £5.6 million ($7.5 million) with all-cash consideration.

Financial Impact

Divested businesses generated net sales of $9.0 million in fiscal year 2024.

  • The divestiture emphasizes WD-40 Company's commitment to strategic focus.
  • It allows the Company to allocate resources towards higher-growth and higher-margin segments.

The divestiture of the U.K. homecare and cleaning businesses positions WD-40 Company for future growth and strategic alignment with its maintenance products.