Versus Systems Inc. announced a definitive agreement with Drinkfinger Enterprises Ltd. to launch technology-enabled campaigns and interactive fan experiences globally.
The collaboration integrates Drinkfinger's physical beverage accessory platform with Versus' QR-enabled engagement technology.
Initial programs underway in Brazil, the US, and UK with revenue expected to start in Q1 2026.
Strategic Collaboration
Versus Systems partners with Drinkfinger to create a physical-to-digital engagement system for consumer products.
Revenue Sharing Model
Equal revenue sharing in key markets where Versus distributes Drinkfinger products, emphasizing high-margin recurring revenue streams.
Consumer Engagement Features
Consumers can play instant games, unlock rewards, participate in quizzes, and share content socially through the Versus-powered platform.
Market Opportunity in Brazil
Brazil's entertainment sector is growing, driven by a young population and significant spending on live events, presenting a lucrative market for engagement strategies.
- The collaboration aims to provide brand partners with new audience data and insights into consumer behavior through the physical-to-digital ecosystem.
- Brazil's live entertainment industry and consumer spending habits on beverages highlight the value of interactive and engaging brand activations at events.
The partnership between Versus Systems and Drinkfinger signifies a strategic move towards immersive and engagement-driven consumer experiences in key markets, particularly Brazil. The revenue-sharing model and focus on interactive engagement present a promising outlook for both companies.