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URBN Reports Record Holiday Sales

Urban Outfitters, Inc. (URBN) | January 12, 2026

By Nina King

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Urban Outfitters, Inc. announced record holiday sales for the two and eleven months ended December 31, 2025.

Total Company net sales increased by 9% for the two months and 11% for the eleven months compared to the previous year.

Retail segment net sales showed significant growth, with digital and retail store sales contributing to the increase.

Sales Growth

Net sales increased by 9% for the two months and 11% for the eleven months compared to the previous year.

Retail Segment

Retail segment net sales grew by 7% for the two months and 8% for the eleven months, driven by positive growth in digital and retail store sales.

Subscription Segment

Subscription segment net sales surged by 43% and 51% for the two and eleven months, respectively, driven by a significant increase in active subscribers.

  • Urban Outfitters experienced positive growth across its brands, with Urban Outfitters, Free People, and Anthropologie showing increased comparable net sales.
  • The wholesale segment also reported growth, driven by increased sales to specialty customers and department stores.
  • The Company expanded its retail footprint by opening 58 new locations and closing 7 stores during the eleven months ended December 31, 2025.

Overall, Urban Outfitters, Inc. delivered strong performance in holiday sales, showcasing growth across its retail and subscription segments as well as expanding its retail presence through new store openings.