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The Brand House Collective Provides Business Update: Success of Bed Bath & Beyond Home Grand Opening and Kirkland's IP Sale

The Brand House Collective (TBHC) | September 16, 2025

By Yara Phillips

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The Brand House Collective, formerly Kirkland's, Inc., announced successful business highlights including the grand opening of its first Bed Bath & Beyond Home store and the sale of Kirkland's Home IP to Bed Bath & Beyond, Inc.

Financial results for the 13-week and 26-week periods ended August 2, 2025, were also reported indicating important developments within the company.

CEO Amy Sullivan expressed confidence in the brand's strength and outlined plans for store conversions and expansion, marking the beginning of a new chapter for the legacy brand.

Successful Store Openings

First Bed Bath & Beyond Home store exceeded expectations, generating nationwide excitement.

IP Sale Impact

Sale of Kirkland's Home intellectual property to Bed Bath & Beyond for $10 million accelerates conversions and enables wholesale expansion.

Financial Results Overview

Q2 2025 financial results show decline attributed to tornado damage and inventory actions to enhance Bed Bath & Beyond assortments.

  • The success of the Bed Bath & Beyond Home store opening highlights consumer demand and the potential for future conversions.
  • The IP sale and expansion plans signal a shift towards a stronger market presence and strategic partnerships.
  • Financial results reflect short-term challenges but also demonstrate the company's proactive stance in optimizing operations for future growth.

The recent developments showcase The Brand House Collective's resilience and strategic vision to capitalize on market opportunities, laying a solid foundation for future growth and brand expansion.