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PENN Entertainment, Inc. Announces New Corporate Organizational Structure

PENN Entertainment, Inc. (PENN) | January 5, 2026

By Liam Parker

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PENN Entertainment, Inc. announced a new corporate organizational structure to align with strategic priorities.

The restructuring focuses on maximizing operational efficiencies and driving shareholder value.

Key executives will step down, and positions will be eliminated as part of the realignment.

The strategic shift towards operational efficiency and customer engagement aims to position PENN Entertainment, Inc. for sustainable growth and value creation in a dynamic market landscape.

Corporate Restructuring

The new structure aims to leverage PENN Entertainment, Inc.'s core retail casino business and digital assets in Canada and Hollywood iCasino product, enhancing operational synergy and revenue streams.

Executive Changes

Todd George and Rich Primus will step down, signaling a strategic overhaul within the company. The realignment includes new appointments and role redefinitions to optimize leadership efficiency and decision-making processes.

Omnichannel Focus

PENN Entertainment, Inc. prioritizes deepening customer engagement across diverse channels, emphasizing cash flow optimization and shareholder value enhancement through a seamless blend of digital and physical platforms.

  • The corporate restructuring signals PENN Entertainment, Inc.'s proactive response to industry trends by streamlining operations and enhancing customer-centric strategies.
  • Key executive departures indicate a significant shift in organizational direction, potentially leading to streamlined decision-making and increased agility.
  • Emphasizing omnichannel operations aligns PENN Entertainment, Inc. with evolving market dynamics, positioning the company at the forefront of digital integration in the entertainment and gaming sector.

PENN Entertainment, Inc.'s strategic realignment underscores a commitment to operational excellence and responsiveness to market evolution, highlighting a deliberate approach to fuel growth and value generation. The reshaping of the corporate structure reflects a forward-looking strategy aimed at strengthening competitive positioning and driving sustainable performance in a rapidly changing landscape.