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Pineapple Financial Launches $100M Injective Digital Asset Treasury Strategy

Pineapple Financial Inc. (PAPL) | September 2, 2025

By Alice Johnson

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Pineapple Financial Inc. announces a $100 million private placement to launch the first digital asset treasury strategy anchored in INJ, the native asset of Injective.

The strategy aims to explore blockchain-based assets' impact on the financial industry, aligning with the multi-trillion-dollar tokenization trend.

Pineapple becomes the first publicly traded INJ holder worldwide, signaling a significant move in merging fintech with blockchain-based finance.

Yield Generation

INJ treasury strategy is expected to generate a passive yield of approximately 12%, positioning Pineapple for strong returns.

Market Positioning

Positioning Pineapple as an early mover in exploring blockchain's potential to reshape traditional finance models.

Investor Participation

Leading investors from traditional finance and crypto sectors, including FalconX and Kraken, participated in Pineapple's $100 million private placement.

Blockchain Adoption

The use of INJ represents Pineapple's commitment to innovation in financial strategies and embracing blockchain technology.

Industry Transformation

Pineapple's strategy signals a broader transformation towards a faster, more transparent, and globally accessible financial system.

  • The INJ treasury strategy is poised to offer one of the highest yields in the industry, attracting investors from both traditional finance and crypto sectors.
  • The move to focus on INJ positions Pineapple at the forefront of blockchain-based finance innovations, aligning with the growing trend of digital asset adoption in global markets.

Pineapple Financial's launch of the first Injective digital asset treasury marks a pivotal moment in the intersection of traditional finance and blockchain technology, setting the stage for future financial market transformations.