ON24 (NYSE: ONTF) has entered into a definitive agreement to be acquired by Cvent, a leading meetings, events, and hospitality technology provider, in an all-cash transaction valued at approximately $400 million.
The acquisition aims to combine ON24's AI-powered workflows and digital engagement capabilities with Cvent's event technology offerings to support marketing, sales, and event teams in today's digital landscape.
The transaction, unanimously approved by the ON24 Board of Directors, is expected to close in the first half of 2026, making ON24 a privately held company.
Acquisition Details
ON24 shareholders will receive $8.10 per share in cash, representing a 62% premium over the closing share price on November 10, 2025.
Strategic Partnership
The agreement brings together two complementary platforms, strengthening both companies' ability to provide high-impact digital and in-person experiences.
Board Approval
The proposed transaction has been unanimously approved by the ON24 Board of Directors and is subject to shareholder and regulatory approvals.
Privatization
Upon completion, ON24's common stock will no longer be publicly listed, transitioning to a privately held entity.
- The acquisition signifies a strategic move towards enhancing customer engagement across digital and in-person experiences for both ON24 and Cvent.
- By combining ON24's reliable webinar capabilities with Cvent's event management solutions, the merged entities are poised to offer comprehensive support for evolving buyer journeys.
The acquisition of ON24 by Cvent marks a significant chapter for both companies, enabling them to deliver enhanced value to a broader range of customers in the evolving digital landscape.