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MySize Inc. Expands Naiz Fit Platform with Acquisition of ShoeSize.Me

My Size, Inc. (MYSZ) | September 11, 2025

By Charlie Brown

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MySize, Inc. announced the acquisition of ShoeSize.Me, a European SaaS company specializing in AI-powered footwear sizing and fit solutions.

The acquisition aligns with MySize's strategic roll-up plan and strengthens its portfolio in B2B & technology.

ShoeSize.Me, serving 20+ fashion retailers, is on track to surpass €0.5 million in SaaS revenues in 2025 through its ShoeAI solution.

Strategic Acquisition

Acquisition of ShoeSize.Me enhances MySize's position and expands its geographic reach in the fashion tech market.

Data Enrichment

ShoeSize.Me's technology provides critical data depth to MySize's growing data lake, driving product innovation and accuracy.

Market Positioning

MySize consolidates apparel, footwear, and big data under one platform, establishing itself as a technology consolidator in fashion e-commerce.

  • The acquisition of ShoeSize.Me creates a unified platform under Naiz Fit, solving sizing challenges across apparel and footwear.
  • ShoeSize.Me's technology is expected to accelerate product innovation, improve accuracy, and generate new insights for retail partners.

MySize's acquisition of ShoeSize.Me marks a milestone in its consolidation strategy, positioning the company for global expansion and enhanced customer value. The integration of ShoeSize.Me's technology further strengthens MySize's data assets and market position in fashion tech.