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Morningstar, Inc. Investor Questions and Answers: December 23, 2025

Morningstar, Inc. (MORN) | December 23, 2025

By Liam Parker

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Morningstar, Inc. provided answers to selected questions received through December 5, 2025 regarding PitchBook's growth over the past five years.

PitchBook's growth was fueled by new logo acquisition, strong net renewal rates, and pricing strategies.

The company aims to expand within existing accounts while targeting new logos in core and adjacent client segments.

Revenue Drivers

Combination of new logo acquisition, strong net renewal rates, and periodic price increases.

Focus on Large AUM Accounts

Increasing growth from existing large AUM accounts in core customer segments.

Future Strategy

Plan to expand within existing accounts, target new logos, and sustain growth in normalized markets.

  • The growth of PitchBook over the past five years has been significant, driven by a diverse range of strategies.
  • Expansion within existing large AUM accounts is expected to outpace growth from new logos in the future.
  • The company's initiatives position it well to continue growth even as markets normalize.

Morningstar's focus on expanding within existing accounts, targeting new logos, and sustaining growth showcases a robust strategy for future success in the finance market.