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MediaAlpha Announces $32.9 Million Private Stock Repurchase

MediaAlpha, Inc. (MAX) | September 4, 2025

By Rachel Baker

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MediaAlpha, Inc. announced the repurchase of 3,234,894 shares of its Class A common stock at $10.17 per share.

The total repurchase amount was approximately $32.9 million.

The transaction was made in a privately negotiated deal with entities affiliated with Insignia Capital Group, L.P.

Strategic Confidence

The stock repurchase reflects MediaAlpha's confidence in its strategy, execution, and multi-year growth prospects.

Value Creation

Privately repurchasing shares at a discount is immediately accretive, highlighting a disciplined approach to capital allocation and shareholder value creation.

Capital Allocation

With robust cash flow generation and a strong balance sheet, MediaAlpha is well-positioned to invest in innovation while returning capital to shareholders.

  • The repurchase demonstrates confidence in MediaAlpha's future and financial stability.
  • The exchange of shares with Insignia signifies a strategic move by both parties in their capital structure.
  • The announcement is likely to positively impact investor confidence in MediaAlpha's performance and growth potential.

The private stock repurchase by MediaAlpha signifies a strategic move to enhance shareholder value and drive long-term growth. With a focus on innovation and capital return, MediaAlpha aims to solidify its position in the insurance industry market.