Klaviyo surpassed $3.8B in Klaviyo Attributed Value (KAV)*, up 27% YoY, and nearly 20,000 customers hit their best sales day ever.
The five days between Thanksgiving and Cyber Monday (BFCM) were record-breaking, fueled by loyalty and AI-powered personalization.
Key findings include Klaviyo delivering more than 22.7B messages (up 25% YoY) over BFCM, generating more than $3.8B in KAV for its customers.
Record-Breaking Performance
Klaviyo achieved $3.8B in Klaviyo Attributed Value, up 27% YoY, with over 22.7B messages delivered during BFCM.
Loyalty Over Discounts
Consumer spending rose 11% YoY despite a 10% decrease in discounts, emphasizing the importance of loyalty-driven performance.
AI's Impact
AI-powered recommendations led to longer browsing times, deepening engagement, and driving significant growth for Klaviyo customers.
- Loyalty emerged as the growth engine during BFCM, with repeat buyers fueling a 13.5% YoY revenue increase and consumers showing intentional buying behavior.
- Despite a 10% drop in discounts across ecommerce, brands using Klaviyo saw strong demand, proving that promotions were not the primary driver of performance.
- AI played a crucial role in reshaping the shopping experience, with consumers embracing AI assistants and brands leveraging AI-driven personalization to enhance engagement and drive revenue.
Klaviyo's performance during the 2025 BFCM period highlights the success of loyalty-focused strategies and the impact of AI-powered personalization on driving engagement and revenue growth. The company's approach to treating consumers as individuals rather than transactions proved effective in a competitive retail environment.