(DumbMoney)

Explore the latest updates and key analyses on companies, markets, and industry trends.


Kustom Entertainment, Inc. Completes Divestiture of Nobility Healthcare Subsidiary, Focuses on Live Entertainment

Kustom Entertainment, Inc. (KUST) | January 12, 2026

By Bob Smith

image

Kustom Entertainment, Inc. announced the sale of its healthcare subsidiary to focus on live entertainment and online ticketing markets.

The sale includes a strategic shift in focus, renaming the company to Kustom Entertainment, Inc. and changing the Nasdaq ticker symbol to 'KUST'.

The divestiture transaction details include immediate liquidity of $100,000 in cash and a promissory note of $1,140,499 with 6% interest.

Strategic Shift

By divesting the healthcare subsidiary, Kustom Entertainment is strategically repositioning towards the high-growth segments of live event production and online ticketing platforms. This move indicates a concerted effort to capitalize on the lucrative opportunities in the entertainment industry.

Transaction Details

The sale involved relinquishing 51% ownership interest in Nobility Healthcare, LLC, generating an estimated total of $1.45 million in proceeds. The immediate infusion of cash and the structured promissory note underline the financial soundness of the transaction.

Future Outlook

With a focus on live event management and online ticketing, Kustom Entertainment aims to expand its portfolio by incorporating new businesses and services that align closely with its strategic objectives. This forward-looking approach demonstrates the company's commitment to enhancing its market position and driving future growth.

  • The divestiture of the healthcare subsidiary symbolizes a strategic decision by Kustom Entertainment to streamline its operations and concentrate its efforts on burgeoning markets with substantial potential for expansion. By controlling the fan experience from ticket purchase to live performance, Kustom Entertainment aims to enhance customer engagement and strengthen its presence in the entertainment sector.

The divestiture of healthcare assets represents a pivotal strategic maneuver by Kustom Entertainment, positioning the company to capitalize on the growth prospects within the live entertainment and online ticketing sectors. This decisive action underscores Kustom Entertainment's commitment to leveraging market opportunities and solidifying its position in the evolving entertainment landscape.