Mars, Incorporated receives final approval from the European Commission for the acquisition of Kellanova, a leader in global snacking and frozen foods.
The pending transaction is set to close on December 11, 2025, after obtaining all required regulatory approvals.
Upon completion of the acquisition, Kellanova's portfolio of iconic snacking brands will merge with Mars Snacking brands, creating a global snacking powerhouse.
Acquisition Approval
Mars has received unconditional approval from the European Commission for the acquisition of Kellanova.
Brand Expansion
The combined entity will have a portfolio of 9 billion-dollar brands and expects to generate around $36 billion in annual revenues.
Operational Scale
Post-acquisition, Mars Snacking will operate in over 145 markets with more than 50,000 associates and 80 global production facilities.
- The acquisition solidifies Mars, Incorporated's position as a global leader in pet care, snacking, and food, expanding its reach and market presence.
- The merger with Kellanova enhances Mars' snacking portfolio, bringing together a wide range of popular brands to cater to diverse consumer preferences.
The final regulatory approval for the merger marks a significant milestone for Mars and Kellanova, setting the stage for a combined entity with increased innovation and growth potential in the snacking industry.