Jones Soda Co. announced the appointment of Darcey Macken as Chief Operating Officer and Eric Schnabel as Chief Marketing Officer.
The company also expanded its revolving credit facility from $5 million to $10 million.
The new executives bring extensive experience in consumer packaged goods and marketing, aiming to drive growth and brand recognition.
New Executive Hires
Darcey Macken and Eric Schnabel join as COO and CMO, respectively, with impressive backgrounds in leadership and marketing.
Credit Facility Expansion
Jones Soda increased its revolving credit facility to $10 million, providing additional resources for sales growth.
Partnerships Driving Sales
Collaborations with Bethesda Software's Fallout resulted in significant sales increases at Costco and through direct-to-consumer channels.
- The hiring of Macken and Schnabel signals Jones Soda's commitment to strengthening its leadership team and driving business growth.
- The increased credit facility will enhance the company's financial flexibility and support its expansion plans.
- Partnerships like the one with Bethesda Software demonstrate Jones Soda's strategic approach to boosting sales and brand visibility.
With a bolstered leadership team and expanded financial resources, Jones Soda is poised for a period of accelerated growth and value creation for shareholders.