Fluent, Inc. reported Q2 2025 revenue of $44.7 million and H1 2025 revenue of $99.9 million.
Commerce Media Solutions revenue grew 121% in Q2 2025 to $16.1 million, representing 36% of consolidated revenue.
The annual revenue run rate for Commerce Media Solutions now exceeds $80 million, reflecting a 23% quarter-over-quarter increase.
Expected Profitability
Expect adjusted EBITDA profitability in Q4 2025 and double-digit revenue growth in 2026.
Funding
Raised $10.3 million from new investors and insiders post-quarter.
Strategic Pivot
Strong momentum in executing the strategic pivot to the higher growth market of Commerce Media Solutions.
- Fluent saw a significant revenue decrease in Q2 2025, attributed to the company's shift in focus and revenue mix towards Commerce Media Solutions.
- Although the net loss increased in Q2 2025 compared to the previous year, there was an improvement in adjusted EBITDA loss.
- The growth of Commerce Media Solutions and the expected profitability in the upcoming quarters indicate a positive trajectory for Fluent.
Fluent's strategic focus on Commerce Media Solutions is showing promising results with substantial revenue growth and a clear path to profitability. The company's strong performance in this segment positions it well for future success and value creation for shareholders.