ESH Acquisition Corp. and The Original Fit Factory, Ltd. announced a definitive business combination agreement.
The transaction values The Original Fit Factory at an implied pro-forma equity value of $500 million.
Upon closing, the combined company will become a US-domiciled, public company poised to advance its health and wellness digital platforms.
The proposed transaction is expected to provide financing for The Original Fit Factory's global growth strategy.
The deal is aimed at revolutionizing fitness and expanding innovative products and community experiences globally.
Implied Valuation
The Original Fit Factory valued at $500 million in the transaction.
Listing
TOFF Holdings shares expected to be listed on Nasdaq post-closing.
Strategic Vision
Recognition of The Original Fit Factory's leadership team's strategic vision and growth capabilities.
- The transaction will support The Original Fit Factory's aim to disrupt the online fitness and wearables space globally.
- ESH CEO was impressed by The Original Fit Factory's proven track record and strategic partnerships.
- TOFF Holdings to be renamed as The Original Fit Factory, Inc. post-merger.
The agreement highlights a strategic move for both companies to enhance their global presence in the health and wellness sector.