The Vita Coco Company announced the appointment of Shelley Broader as a Class II member of the Board of Directors.
Shelley Broader brings over 25 years of global leadership experience from leading retail and consumer brands.
Her expertise in strategy, risk oversight, and digital transformation will be valuable for Vita Coco's growth and expansion.
Shelley Broader's Appointment
Shelley Broader appointed as a Class II member of The Vita Coco Company's Board of Directors.
Leadership Experience
Broader served in executive roles at Walmart, Chico's FAS, and Sweetbay Supermarkets, overseeing P&L responsibilities of up to $65 billion.
Brand Expansion
Her appointment aims to support the brand expansion and value creation for Vita Coco shareholders.
- Shelley Broader's appointment signifies a strategic move to enhance governance and leadership at Vita Coco.
- Her track record of driving growth and digital innovation aligns with Vita Coco's mission to deliver healthy and great-tasting products.
The addition of Shelley Broader to the board reflects Vita Coco's commitment to strong leadership and growth in the better-for-you beverage sector.