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The Vita Coco Company Issues Statement Regarding Tariff Relief

The Vita Coco Company (COCO) | November 17, 2025

By Oscar Wright

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The Vita Coco Company, Inc. issued a statement in response to the recent Executive Order modifying reciprocal tariffs for certain agricultural products.

The Executive Order includes relief from reciprocal tariffs for coconut water products, the bulk of Vita Coco's portfolio.

The Company expects a decrease in average tariff rates for its products arriving in the United States.

Reciprocal Tariff Relief

Vita Coco coconut water products to be exempt from reciprocal tariffs, with a decrease in average tariff rates.

Inventory Impact

The tariff relief is not expected to have a material impact on the Company's 2025 financial results.

Product Portfolio

Vita Coco Company focuses on delivering healthy, nutritious products including coconut water and PWR LIFT.

  • The relief from reciprocal tariffs for coconut water products is expected to benefit consumers by maintaining accessible prices.
  • The Company's inventory position and sales plans for 2025 are not significantly affected by the tariff relief.

The Vita Coco Company's response to the tariff relief emphasizes its commitment to providing healthy and accessible products to consumers, with a positive outlook for its financial performance in 2025.