Beeline Holdings, Inc. announced the expansion of its AI agent, Bob, from customer support into direct sales and origination activities.
During the second quarter of 2025, Bob drove $7.1 million in origination volume and $170,000 in revenue.
The company plans to scale Bob into more sales activities and lead borrower education campaigns.
AI Agent Bob's Success
Bob converted conversations into applications 6x better than human loan officers while generating 2.5x more leads at near-zero cost.
Revenue Generation
Bob's limited sales role contributed to $7.1 million in origination volume and $170,000 in revenue during Q2 2025.
Future Scaling
Beeline plans to expand Bob's role into top-of-funnel sales activities and borrower education campaigns in Q3 2025.
- Beeline's AI agent, Bob, has proven to be a cost-effective and efficient tool in driving origination volume and revenue.
- The company's strategic use of AI technology demonstrates a structural advantage in the competitive mortgage lending market.
The success of Bob in driving sales and revenue highlights the potential of AI technology in the mortgage industry. Beeline's forward-looking approach positions them for continued growth and efficiency through AI integration.