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Bed Bath & Beyond Enters into Merger Agreement to Acquire The Brand House Collective

Bed Bath & Beyond (BBBY) | November 24, 2025

By Hannah Lewis

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Bed Bath & Beyond, Inc. (NYSE: BBBY) has entered into a definitive merger agreement to acquire The Brand House Collective, Inc. (Nasdaq: TBHC).

The acquisition aims to create a more profitable and customer-focused retailer by leveraging efficiencies and talent.

The transaction implies an equity value of approximately $26.8 million based on the closing stock prices on November 21, 2025.

Efficiency and Productivity Focus

The merger targets over $20 million in cost eliminations through the removal of duplicated functions and operational inefficiencies.

Strategic Leadership Appointment

Amy Sullivan is expected to lead the newly organized Beyond Retail Group division to drive omni-channel retail operations.

Store Optimization Plans

More than 40 underperforming or non-strategic stores are identified for closure in early 2026 to enhance efficiency and profitability.

  • The merger combines Bed Bath & Beyond's home brands and digital reach with The Brand House Collective's merchant-led model, aiming for double-digit sales growth.
  • The transaction reinforces the focus on customer-centric decisions and revenue growth strategies in the competitive retail market.

The merger agreement between Bed Bath & Beyond and The Brand House Collective sets the stage for a stronger and more efficient retail entity poised for growth and enhanced customer experiences.